Milestone Men

Milestone Men, a two-week campaign during 2025 as Marcus Bontempelli and Tom Liberatore played their 250th games back-to-back. The campaign was heroed by two documentary pieces that provided a never-before-seen look behind the curtain of the lives of the beloved Bulldogs stars.
100-Year Creative Portraits

The Western Bulldogs celebrated 100 years in the VFL/AFL in 2025. I drove the ideation, conceptualisation and execution of a portrait set that featured a wall of vintage TV’s, which showed iconic vision from throughout the history of the club. These photos and videos formed the basis of numerous content executions throughout the entirety of the year, ensuring we maintained a constant 100-year theming.
Fierce Women
A series of feature videos highlighting Western Bulldogs AFLW players. The idea was to provide an insight to the lives of these incredible athletes, whilst showcasing the issues they faced as part-time athletes. Produced from ideation to execution on my own, and is something I am extremely proud of. There are three of these in total, all of which can be viewed in this playlist.